That sounds phishy as well Ken.
I don't take any chances with that stuff. I never click on any link at all and instead will contact Rogers either through online chat or on the phone. I prefer online chat but either will work and they can confirm if it is real very quickly.
*edit* whoops just noticed an entire thread...a huge thread...as one of the stickied ones. On the first page it says this is legit, but I didn't go through all the pages to confirm it or not. Take a quick glance through it and you should have your answer.